BUSI 330 quiz 2 complete solutions correct answers A+ work

Liberty University BUSI 330 quiz 2 complete solutions correct answers A+ work

There are 4 different versions

Question 1 A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as __________.

Question 2 Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income?

Question 3 The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by

Question 4 Figure 4­4 In Figure 4­4 above, B represents the __________ influences that can affect the consumer purchase decision process.

Question 5 When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the little girl in this purchase was that of __________.

Question 6 Another name for the analysis of consumer lifestyles is __________.

Question 7 A person's ability to perceive differences in stimuli is referred to as

Question 8 An attitude refers to

Question 9 An example of a marketer­dominated source of information consulted during an external search would include

Question 10 Figure 4­1 According to Figure 4­1 above, the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________.

Question 11 Many companies have broadened their buying objectives to include an emphasis on

Question 12 Because more and more companies are concerned with the depletion of natural resources, supply partnerships often include provisions for

Question 13 Which of the following types of firms comprises an industrial market?

Question 14 Online trading communities that bring together buyers and supplier organizations to make possible the real time exchange of information, money, products, and services are referred to as

Question 15 The system that provides common industry definitions for Canada, Mexico, and the United States, which makes it easier to measure economic activity in the three member countries of the North American Free Trade Agreement (NAFTA), is referred to as the

Question 16 JCPMedia

Question 17 Firms selling consumer products or services often try to reach thousands or millions of individuals or households. Firms selling to organizations

Question 18 A __________ exists when a buyer and its supplier adopt mutually beneficial objectives, policies, and procedures for the purpose of lowering the cost or increasing the value of products and services delivered to the ultimate customer.

Question 19 When prospective buyers observe the bids of others and decide whether or not to increase the bid price, it is called a(n)

Question 20 Most large multistore chain resellers use __________ that are highly formalized and known as buying committees to arrive at buying decisions.

Question 21 A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market­entry strategy. But so does the firm's

Question 22 The economic argument for protectionism is that it

Question 23 U.S. appliance manufacturers find that different customs about shopping must be used to determine product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans insist that freezers should be on the bottom. Consumers in other regions use their appliances differently and have other different product demands. Given this information, you should conclude U.S. appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

Question 24 Mars, America's second­largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. Mars is most likely a(n) __________ firm.

Question 25 In terms of the global marketplace, there are three primary types of companies: international firms, __________ firms, and transnational firms.

Question 26 The European Union is an economic and political union of __________ member countries located primarily in Europe that have eliminated most barriers to the free flow of goods, services, capital, and labor across their borders.

Question 27 If you wanted to set up a business importing amber jewelry from Latvia to the United States, you would have to plan on paying the U.S. Customs Service roughly 20 percent of the value of the product as a(n) __________.

Question 28 Disney employed a(n) __________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.

Question 29 A firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market­entry strategy.

Question 30 3M Company executives were perplexed when the company's Scotch­Brite floor­cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino __________.

Question 1

Learning refers to

Question 2

Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop. He is exhibiting

Question 3

Which of the following is a concept from behavioral learning theory that marketers use?

Question 4

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Question 5

You need to buy a gift for a young cousin's birthday. You go to the mall and see a girl wearing a Hello Kitty t‑shirt. You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, seeing the girl with the Hello Kitty t‑shirt was a __________.

Question 6

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

Question 7

An example of a public source of information consulted during an external search would include

Question 8

Figure 4‑3

In Figure 4‑3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

Question 9

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Question 10

Those behaviors that result from repeated experience and reasoning is referred to as

Question 11

The buying situation where users, influencers, or deciders want to change product specifications, price, delivery schedule, or supplier for an item that is largely the same as what was previously purchased is referred to as a

Question 12

In terms of organizational buyers, Amazon.com, Lands' End, and JCPenney would all be generally classified as __________.

Question 13

Itex Corporation, a marketer of Photostat products used in the graphic arts field, buys photo sensitized paper from Eastman Kodak Company, packages it with the Photostat brand name, and sells it directly to amateur photographers. In this context, Itex Corporation is most accurately classified as a

Selected Answer: reseller.

Question 14

To lower costs and reduce manufacturing time, Michelin has people work together on important purchases. These people include individuals in the roles of buyers, deciders, gatekeepers, and others, as needed. This type of cross‑functional group is known as a(n)

Question 15

Online trading communities that bring together buyers and supplier organizations to make possible the real time exchange of information, money, products, and services are referred to as

Question 16

Archer Daniels Midland Co. (ADM) is the world's largest cocoa‑bean processor. It buys cocoa beans and converts them into cocoa powder and cocoa butter, which it then sells to companies like Hershey's that manufacture consumer products containing chocolate. ADM is operating in a(n) __________ market.

Question 17

Because orders in organizational buying are typically much larger than in consumer buying, buyers must often __________ when the order is above a specific amount, such as $5,000.

Question 18

All of the following are roles in a buying center EXCEPT:

Question 19

In a buying center, __________ have the formal or informal power to select or approve the supplier that receives the contract.

Question 20

Unfortunately, the NAICS system will not allow marketing managers to gather information about

Question 21

In terms of the global marketplace, there are three primary types of companies: international firms, __________ firms, and transnational firms.

Question 22

When foreign currencies can buy more U.S. dollars,

Question 23

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make.

Question 24

A government tax on goods or services entering a country is referred to as a

Question 25

Which of the following is an advantage inherent in the use of licensing?

Question 26

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Question 27

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) __________; (3) joint venture; and (4) direct investment.

Question 28

According to Figure 6‑3 above, point "A" would most likely what option for entering the global marketplace?

Question 29

When CNS decided to enter the global market for its Breathe Right strips, there were many contributing factors for doing so. However, according to Kevin McKenna, vice president for international at CNS, the real key to successfully enter a specific global market is

Question 30

A gray market refers to

1.

Women make what percentage of new-car buying decisions? 
 
 

A. 

15 percent

B. 

30 percent

C. 

45 percent

D. 

60 percent

E. 

80 percent

2.

Women influence what percentage of new car-buying decisions? 
 
 

A. 

15 percent

B. 

20 percent

C. 

40 percent

D. 

60 percent

E. 

80 percent

3.

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They learned that 
 
 

A. 

meeting the expectations of men during the new-car purchasing process was more difficult than meeting those of women.

B. 

men make the majority of new-car purchasing decisions.

C. 

women and men think differently about the new-car buying experience.

D. 

women care more about quality than men.

E. 

men care more about price than women.

4.

Which of the following statements about how women buy new cars today is most accurate? 
 
 

A. 

Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions.

B. 

Most women actually enjoy the price negotiation process.

C. 

The issue of "speed" is an important factor to men but not really important to women.

D. 

Women are more likely to make their new car purchase selection as a result of information provided by a friend or a relative than from promotional information.

E. 

Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

5.

Which of the following statements about how women buy cars today is most accurate? 
 
 

A. 

For women, safety is about features that would help survive an accident.

B. 

Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.

C. 

When it comes to the actual purchase process, women are more adept negotiators than men.

D. 

Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

E. 

Women usually shop one dealership before making a decision and men usually shop three.

6.

Many automobile dealerships employ a non-negotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because 
 
 

A. 

the industry was discussing the abandonment of self-regulation practices.

B. 

women have an intense dislike of price negotiation, yet still want to buy a car.

C. 

many recent immigrants into the United States are not accustomed to negotiation.

D. 

women distrust men in general and car salesmen in particular.

E. 

a sluggish economy guarantees that negotiations would produce negative profit per vehicle.

7.

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as 
 
 

A. 

purchase intentions.

B. 

market research.

C. 

consumer behavior.

D. 

consumer conduct.

E. 

purchase protocols.

8.

Consumer behavior refers to 
 
 

A. 

the aspects of a consumer's decision-making processes that cannot be measured.

B. 

the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.

C. 

the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.

D. 

the mental and social processes related to purchasing that are innate in a person from birth.

E. 

those purchasing behaviors that result from (1) repeated experience and (2) reasoning.

9.

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including 
 
 

A. 

the physical effort spent on these actions.

B. 

the financial limitations one must overcome to accomplish these actions.

C. 

the mental and social processes that come before and after these actions.

D. 

the emotional processes that occur during these actions.

E. 

the cognitive and attitudinal processes that must be learned to complete these actions.

10.

The five stages a buyer passes through in making choices about which products and services to buy is called the __________. 
 
 

A. 

information decision process

B. 

purchase decision process

C. 

alternative evaluation process

D. 

postpurchase behavior process

E. 

problem recognition process

11.

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called? 
 
 

A. 

postpurchase behavior

B. 

alternative evaluation

C. 

purchase decision

D. 

problem recognition

E. 

information search

12.

There are five stages in the consumer purchase decision process. The first stage is __________. 
 
 

A. 

information search

B. 

purchase decision

C. 

alternative evaluation

D. 

opportunity identification

E. 

problem recognition

13.

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called? 
 
 

A. 

postpurchase behavior

B. 

alternative evaluation

C. 

purchase decision

D. 

problem recognition

E. 

information search

14.

There are five stages in the consumer purchase decision process. The second stage is __________. 
 
 

A. 

information search

B. 

purchase decision

C. 

alternative evaluation

D. 

opportunity identification

E. 

problem recognition

15.

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective) identified during the information search step for the ultimate decision. What is this stage called? 
 
 

A. 

postpurchase behavior

B. 

alternative evaluation

C. 

purchase decision

D. 

problem recognition

E. 

information search

16.

There are five stages in the consumer purchase decision process. The third stage is __________. 
 
 

A. 

information search

B. 

purchase decision

C. 

alternative evaluation

D. 

opportunity testing

E. 

problem recognition

17.

The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made. What is this stage called? 
 
 

A. 

postpurchase behavior

B. 

alternative evaluation

C. 

purchase decision

D. 

problem recognition

E. 

information search

18.

There are five stages in the consumer purchase decision process. The fourth stage is __________. 
 
 

A. 

information search

B. 

purchase decision

C. 

alternative evaluation

D. 

option testing

E. 

problem recognition

19.

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are either satisfied or dissatisfied. What is this stage called? 
 
 

A. 

postpurchase behavior

B. 

alternative evaluation

C. 

purchase decision

D. 

problem recognition

E. 

information search

20.

There are five stages in the consumer purchase decision process. The fifth stage is __________. 
 
 

A. 

information search

B. 

purchase decision

C. 

alternative evaluation

D. 

postpurchase behavior

E. 

problem recognition

  

Figure 4-1

21.

In Figure 4-1 above, A represents which stage of the consumer purchase decision process? 
 
 

A. 

purchase decision

B. 

information search

C. 

problem recognition

D. 

alternative evaluation

E. 

option identification

22.

In Figure 4-1 above, B represents which stage of the consumer purchase decision process? 
 
 

A. 

purchase decision

B. 

information search

C. 

problem recognition

D. 

alternative evaluation

E. 

financial consideration

23.

In Figure 4-1 above, C represents which stage of the consumer purchase decision process? 
 
 

A. 

purchase decision

B. 

information search

C. 

problem recognition

D. 

alternative evaluation

E. 

financial consideration

24.

In Figure 4-1 above, D represents which stage of the consumer purchase decision process? 
 
 

A. 

purchase decision

B. 

information search

C. 

financial transaction

D. 

alternative evaluation

E. 

postpurchase behavior

25.

In Figure 4-1 above, E represents which stage of the consumer purchase decision process? 
 
 

A. 

purchase decision

B. 

information search

C. 

financial transaction

D. 

alternative evaluation

E. 

postpurchase behavior

26.

According to Figure 4-1 above, the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________. 
 
 

A. 

A

B. 

B

C. 

C

D. 

D

E. 

E

27.

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called 
 
 

A. 

problem recognition.

B. 

alternative evaluation.

C. 

cognitive dissonance.

D. 

routine response behavior.

E. 

postpurchase behavior.

28.

During the consumer purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision. 
 
 

A. 

problem recognition

B. 

alternative evaluation

C. 

cognitive dissonance

D. 

information search

E. 

postpurchase behavior

29.

When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process? 
 
 

A. 

purchase decision

B. 

alternative evaluation

C. 

information search

D. 

problem recognition

E. 

postpurchase behavior

30.

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process? 
 
 

A. 

purchase decision

B. 

alternative evaluation

C. 

information search

D. 

problem recognition

E. 

postpurchase behavior

31.

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization? 
 
 

A. 

information search

B. 

problem recognition

C. 

purchase behavior

D. 

alternative evaluation

E. 

pre-purchase cognition

32.

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. As a result, the company aired some ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process? 
 
 

A. 

problem recognition

B. 

information search

C. 

alternative evaluation

D. 

purchase decision

E. 

postpurchase behavior

33.

Amanda plans to go for a run after her classes are over. As she is lacing up her running shoes, she notices that one of the shoe's seams is unraveling and she thinks it is about time for a new pair. In which stage of the consumer purchase decision process is Amanda at that moment? 
 
 

A. 

information search

B. 

problem recognition

C. 

purchase behavior

D. 

alternative evaluation

E. 

prepurchase cognition

34.

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by 
 
 

A. 

creating a sense of fear or guilt.

B. 

manipulating a customer's want into a need.

C. 

promising product attributes that exceed the actual product potential.

D. 

showing the shortcomings of competing (or currently owned) products.

E. 

shifting the consumer's focus from internal search to external search.

35.

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process? 
 
 

A. 

information search

B. 

purchase decision

C. 

alternative evaluation

D. 

postpurchase behavior

E. 

problem recognition

36.

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions? 
 
 

A. 

problem recognition

B. 

information search

C. 

alternative evaluation

D. 

purchase decision

E. 

postpurchase evaluation

37.

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process. 
 
 

A. 

problem recognition

B. 

alternative evaluation

C. 

information search

D. 

purchase decision

E. 

comparison

38.

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42" LED HDTV?" 
 
 

A. 

problem recognition

B. 

alternative evaluation

C. 

purchase decision

D. 

evaluation

E. 

information search

39.

You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile? 
 
 

A. 

problem recognition

B. 

needs analysis

C. 

purchase decision

D. 

information search

E. 

postpurchase evaluation

40.

Scanning your memory for previous experiences with products or brands is called 
 
 

A. 

problem recognition.

B. 

alternative evaluation.

C. 

cognitive dissonance.

D. 

internal search.

E. 

external search.

41.

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands. 
 
 

A. 

problem recognition

B. 

internal search

C. 

external search

D. 

purchase task

E. 

antecedent state

42.

When an elementary school teacher was returning to school in the fall, she wanted to buy markers and craft paper. She remembered the discount website she visited last year for her purchases, so she'll start there to see if the website still carries the items previously purchased. What term best describes the information search method used by the teacher? 
 
 

A. 

personal external source

B. 

public external source

C. 

market-dominated external source

D. 

internal search

E. 

market-dominated internal source

43.

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process? 
 
 

A. 

recollection search

B. 

external search

C. 

evaluative criteria

D. 

antecedent states

E. 

internal search

44.

Bob's best friend Mike turns 25 next week. Bob decided to purchase Mike a tablet device/e-book reader as a present. Because Bob has purchased three personal computers and other consumer electronic devices over the past five years, he scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process? 
 
 

A. 

recollection search

B. 

external search

C. 

evaluative criteria

D. 

antecedent states

E. 

internal search

45.

A mother of two toddlers would primarily use an internal search of her prior experiences with products and brands when purchasing 
 
 

A. 

a gift for her babysitter.

B. 

an iPhone.

C. 

disposable diapers.

D. 

a swing set.

E. 

a weekend getaway.

46.

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in 
 
 

A. 

problem recognition.

B. 

an internal search.

C. 

an external search.

D. 

a purchase task.

E. 

the precognition of an antecedent state.

47.

A(n) __________ for information is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low. 
 
 

A. 

external search

B. 

cognitive search

C. 

alternative search

D. 

internal search

E. 

postpurchase search

48.

An external search for product information is likely to occur when 
 
 

A. 

the cost of gathering information is low.

B. 

review of past experience provides adequate information.

C. 

the risk of making a wrong purchase decision is low.

D. 

the item is frequently purchased.

E. 

the item is for personal use rather than for professional use.

49.

When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an __________ for information. 
 
 

A. 

internal search

B. 

informal search

C. 

expert directed search

D. 

external search

E. 

experiential search

50.

Emily wants to purchase a tablet device. She is unsure about what hardware and apps she will need. As a result, she has begun asking for advice from her friends and relatives. In addition, she has talked to several salespeople at Apple and Best Buy and has looked at some websites, such as HP and Dell. Emily is engaging in 
 
 

A. 

problem recognition.

B. 

an internal search.

C. 

an external search.

D. 

a purchase task.

E. 

the creation of an antecedent state.

51.

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras himself, having never owned one. As a result, he has begun asking for advice from friends and relatives. In addition, he has talked to a salesperson at a Wolf camera shop and Best Buy and has looked at some websites. Nico is engaging in 
 
 

A. 

problem recognition.

B. 

an internal search.

C. 

the purchase decision.

D. 

an external search.

E. 

the creation of an antecedent state.

52.

Relatives and friends whom the consumer trusts are known as __________ sources of external information. 
 
 

A. 

relational

B. 

marketer-dominated

C. 

personal

D. 

stakeholder

E. 

public

53.

When conducting an information search, various product-rating organizations, such as government agencies and TV consumer programs, are known as 
 
 

A. 

relational sources.

B. 

marketer-dominated sources.

C. 

personal sources.

D. 

public sources.

E. 

stakeholder sources.

54.

An example of a public source of information consulted during an external search would include 
 
 

A. 

advertising.

B. 

relatives.

C. 

salespeople.

D. 

friends.

E. 

product-rating organizations.

55.

An example of a public source of information consulted during an external search would include 
 
 

A. 

People magazine advertising.

B. 

Consumer Reports magazine.

C. 

a sales person at the Apple Store.

D. 

your brother-in-law.

E. 

a point of purchase display at Target.

56.

There are various nonprofit publications dedicated to assisting in consumer education and decision-making. Examples of these public sources of information for an external information search include Consumer Reports, __________, and TV consumer programs. 
 
 

A. 

advertisements

B. 

sales personnel

C. 

friends and relatives

D. 

government agencies

E. 

point of purchase displays

57.

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as 
 
 

A. 

relational sources.

B. 

public sources.

C. 

personal sources.

D. 

stakeholder sources.

E. 

marketer-dominated sources.

58.

An example of a marketer-dominated source of information consulted during an external search would include 
 
 

A. 

previous ownership of a product.

B. 

a Better Business Bureau rating.

C. 

a product display in a retail store.

D. 

a consumer program on talk radio.

E. 

your mother.

59.

An example of a marketer-dominated source of information consulted during an external search would include 
 
 

A. 

personal experience.

B. 

salespeople.

C. 

consumer programs on talk radio stations.

D. 

friends and relatives.

E. 

Consumer Reports magazine.

60.

An example of a marketer-dominated source of information consulted during an external search would include 
 
 

A. 

advertising.

B. 

personal experience.

C. 

Consumer Reports magazine.

D. 

consumer programs on talk radio stations.

E. 

friends and relatives.

61.

Which of the following is NOT an example of a marketer-dominated source of information consulted during an external search? 
 
 

A. 

advertising

B. 

point-of-purchase displays

C. 

Consumer Reports magazine

D. 

company salespeople

E. 

company websites

62.

The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents. 
 
 

A. 

evaluating particular products

B. 

selecting the type of purchase outlet

C. 

suggesting criteria to use for the purchase

D. 

minimizing cognitive dissonance

E. 

establishing a purchase timeline

63.

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, __________, and developing consumer value perceptions. 
 
 

A. 

evaluating particular products

B. 

selecting the type of purchase outlet

C. 

establishing a purchase timeline

D. 

minimizing cognitive dissonance

E. 

yielding brand names that might meet the criteria

64.

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and __________. 
 
 

A. 

developing cons